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Marketing (Eisenberg)  

Last Updated: Feb 14, 2017 URL: http://libraryguides.muhlenberg.edu/mktgeisenberg Print Guide RSS Updates
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Kelly Cannon
Outreach and Scholarly
Communication Librarian,
Humanities & Business
Subject Specialist

phone: 484-664-3602
email: kcannon@muhlenberg.edu

A.T.

Industry News

  • Business Source Complete
    Available through library subscription. An "aggregator database" containing the full text of trade journals and other business periodicals. Known for its subject indexing. Strong on information about both industries and companies.

Company Profiles/SWOT Analysis

  • MarketLine Company Profiles via Business Source Complete
    Available through library subscription. 30-50 page reports describing 10,000 public and private companies worldwide, with a history of the company plus SWOT analysis. Information is based on primary research with industry panels and consumers. MarketLine gathers information on market segmentation, market growth and pricing, competitors and products, then interprets this data in company profiles. To access, go into Business Source Complete and then search on a company name and add Marketline in the publication limiter.

Market Share

Consumer Information

  • Passport Reference
    Passport Reference, published by Euromonitor, provides comparable international business intelligence on countries, consumers and industries. It offers access to more than 1 million country, market and lifestyle statistics; 4,500 market research reports (global reports, country reports, industry reports, company reports and lifestyle reports); 205 country profiles: company market share and brand share rankings; 35,000 business information sources.
  • Simmons National Consumer Survey (Oneview)
    Consumer segmentation for the continental U.S., adults. Password required for use. Contact kcannon@muhlenberg.edu. pinterest sample. foreign autos.

Citing Sources

  • Trexler Library Citation Guides
    Brief, easy-to-use guides to the 3 most used citation styles: APA, Chicago (Turabian), MLA.
  • Zotero
    Free citation tool. Does the citing for you! Loved by librarians, professors, and students alike.
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