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Marketing Research  

Last Updated: Nov 4, 2016 URL: http://libraryguides.muhlenberg.edu/mktres Print Guide RSS Updates
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Kelly Cannon
Humanities & Business Librarian
phone: x3602
email: kcannon@muhlenberg.edu

Syndicated Research

Simmons National Consumer Survey
Offers marketing data based on a semi-annual consumer survey of some 30,000 American consumers. The database allows cross-tabulation of demographic data with product lines and brand names. See samples: cigarettes and gendercigarettes and educationcigarettes and gender and educationchocolate and gender, chocolate and education, chocolate and education and gender. A login and password are required to use this database.  Email kcannon@muhlenberg.edu for more info.  

      
     
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