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Media Industries

Reference Sources for Industry Research

Communications Industry Forecast
Location: Most recent edition (2012) -- Ready Reference  302.230684 C734i

Finding Articles

The databases below contain a great deal of information. 

  • Search Business Source Complete on specific companies. 
  • Search Academic Search Complete, Business Source Complete, Communication and Mass Media Complete, and Sage Journals Online for scholarly, trade, and popular articles.

If you have any questions - please contact a librarian!

**If you're not sure if a source you found is from a trade magazine or not, check the Ulrichs' Periodicals Directory.
 Enter the name of a magazine (e.g., Advertising AgeUSA Today). Select the name of the magazine from the results list. In the Basic Description section of the magazine's record, there's a "content type" field.  If it says "trade," it's meant for an industry audience and is the appropriate type of publication for this assignment.  If it says "consumer" (as in the case of USA Today, for example), it's meant for a general audience and isn't appropriate.

Citing Your Sources

  • For information on APA Style, see the APA Citation Guide
  • Zotero
    "Free, easy-to-use tool to help you collect, organize, cite, and share your research sources." Download instructions and help available on the site.

How do I get the full text of my article?

To get the full text of an article, consider the following options:

- If you are in Encompass Search or a library database, look for "Check for Full Text buttons," "Access Online," or "Check eResources" buttons. These buttons will take you the full text of the article or tell you that the full text cannot be found. If the full text is not available from Trexler Library, look for buttons to request the item from another library via interlibrary loan. Or go directly to the interlibrary loan request forms.

- If you have citation information for the article (i.e., journal title, article title, publication year, etc.), type the information about your article in Encompass Search on the library website. If the library subscribes to the full text, you will be directed to the article (see first bullet above). If not, you can request a copy of the article via interlibrary loan.

- If Trexler Library does not have access to the full text of the article, search Google Scholar by article title to see if the author has made a copy freely available online. If not, you can request a copy of the article via interlibrary loan.