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Marketing Research: Home

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Contact:

Kelly Cannon
Humanities & Business Librarian
phone: x3602
email: kcannon@muhlenberg.edu

Syndicated Research

Simmons National Consumer Survey
Offers marketing data based on a semi-annual consumer survey of some 30,000 American consumers. The database allows cross-tabulation of demographic data with product lines and brand names. See samples:cigarettes and gender, cigarettes and education, cigarettes and gender and education, chocolate and gender, chocolate and education, chocolate and gender and education. A login and password are required to use this database.  Email kellycannon@muhlenberg.edu for more info.