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Digital Marketing: Home

Need help with your research?

Contact:

Kelly Cannon
Humanities & Business Librarian
phone: x3602
email: kcannon@muhlenberg.edu

How do I identify a publicly traded U.S.-based parent company in an industry I'm interested in?

LexisNexis Academic (on campus link)

Company search.

Market Share Reporter
Trexler Library Main Collection (B level) call # 338.74 M345s
A library reference book. Looks at market share within an industry, showing what companies and products hold the largest share. Sample.

How do I identify competitors?

LexisNexis Academic (on campus link)

Includes Hoover's Report that lists chief competitors.

Market Share Reporter
Trexler Library Main Collection (B level) call # 338.74 M345s
A library reference book. Looks at market share within an industry, showing what companies and products hold the largest share. Sample.

How do I perform a SWOT analysis?

How do I identify markets?

What about access to major trade publication, business magazines, and newpapers containing additional company and industry information, including forays into digital marketing?

Citing sources

For tips on citing print and electronic sources, visit Trexler Library's Citation Guides for Print and Electronic Resources.

Or visit the Online Writing Lab at Purdue.

For automated citation, try the shareware Zotero

For help with annotated bibliographies, visit Purdue's Online Writing Lab for definitions and format of an annotation.

Articles and books via interlibrary loan

Articles and books not found in Trexler Library can be ordered on interlibrary loan.