Accounting, Business, Economics, & Finance Subject Guide

Hundreds of sample business plans.

Provides detailed, comprehensive information on a wide range of industries in every realm of American business. The work consists of more than 1,000 detailed profiles of the manufacturing and service industries.

Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention

Available online. This volume is a continuation of the Encyclopedia of Major Marketing Campaigns.

Well-written and documented entries, complete with recommended readings for further study.

Provide entrepreneurs with how-to information that they can apply to their own business. Features revised and expanded coverage to reflect the most current small business topics.

A reliable source of historical information for many companies: American and foreign, private and public, past and present-day.

Search for the code that accompanies a specific industry.

Contents: 1. The nonprofit sector and its place in the national economy -- 2. Wage and employment trends -- 3. Trends in private giving and volunteering -- 4. Financial trends -- 5. The size, scope, and finances of public charities