Provides detailed, comprehensive information on a wide range of industries in every realm of American business. The work consists of more than 1,000 detailed profiles of the manufacturing and service industries.
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention
Contents: 1. The nonprofit sector and its place in the national economy -- 2. Wage and employment trends -- 3. Trends in private giving and volunteering -- 4. Financial trends -- 5. The size, scope, and finances of public charities